Google ads | Substrate Media

Google Ads Agency Brisbane

Done-For-You Google Ads, Built With Strategy and Precision.

Looking for high-quality leads without the guesswork? We build and manage Google Ads campaigns that do more than drive clicks — they bring in real clients.

At Substrate, we specialise in performance-driven PPC programs for small and medium-sized service businesses in healthcare and professional services. Our campaigns are tailored to your goals, built with precision, and constantly optimised for return.

Google Ads puts your business at the top of the search results — right when your ideal clients are looking. Done right, it’s one of the fastest, most cost-effective ways to grow your pipeline.

Get growing today!

Why Google Ads?

Get in Front of the Right People. Right When They’re Ready.

Google Ads puts your business at the top of Google exactly when high-intent clients are searching for your service. It’s targeted, measurable, and fast — which means no wasted spend and no waiting around for results.

Unlike traditional advertising, Google Ads captures demand in real time. You’re not pushing messages out and hoping someone bites — you’re showing up when people are already looking to buy.

That’s why it works. And why, when done well, it can be one of the most profitable parts of your marketing strategy.

Expert Google Ads Management for Small and Medium Businesses in Brisbane

Google Ads is one of the most powerful ways to attract high-value leads and grow your brand presence — but only when it's done right.

For Brisbane-based service businesses like financial advisors, accountants, physios, and insurance brokers, a well-structured campaign can be the difference between consistent new client growth and wasted budget.

Success doesn’t come from just “running ads.” It comes from strategic targeting, sharp messaging, disciplined budget control, and continuous optimisation — all tailored to your commercial goals. At Substrate, that’s exactly what we deliver.

The Keys for Google Ads Success

1 / Keyword Targeting & Search Intent

Choosing the right keywords is critical to ensuring your ads appear in front of the right audience. A well-optimized Google Ads campaign targets high-intent keywords—those used by potential clients actively searching for your services. For example, a podiatrist in Brisbane might target “best podiatrist near me” rather than broad terms like “foot care.” By understanding search intent, we ensure your ads reach people who are ready to take action.

2 / Ad Copy & Landing Page Intent

Even with the right keywords, your ads need compelling, persuasive copy that drives clicks. We craft ad copy that highlights your unique value proposition while ensuring consistency between your ads and landing pages. A high-converting landing page should be fast-loading, mobile-friendly, and feature clear calls-to-action (CTAs). Whether you’re an insurance broker or an optometrist, your landing page must immediately communicate trust and encourage conversions.

3 / Smart Budgeting & Bid Strategy

Without careful budget management, Google Ads can become expensive fast. We implement data-driven bid strategies to maximize your return on investment (ROI). Whether it's manual CPC (cost-per-click) adjustments or automated bidding strategies, we ensure every dollar is working to drive real leads, not just clicks.

4 / Performance Tracking & Continuous Optimisation

The key to long-term success with Google Ads is ongoing monitoring and optimization. We analyze metrics like click-through rate (CTR), conversion rate, and cost per lead to fine-tune campaigns. Regular A/B testing ensures we continuously improve performance, delivering better results over time.

What's in our Google Ads management service?

Strategy

We make sure your Google Ads strategy is targeting the right customers so you can maximise your return on investment (ROI).

ROI analysis

We are committed to ensuring your Google Ads investment is returning a real return on investment (ROI). We will report your program ROI regularly.

Set-up

We set up your Google Ads program so that it will perform efficiently and effectively to deliver you leads.

Performance Reporting

We provide regular reporting so you can review how the program is performing.

Optimisation

We regularly review your Google Ads program to ensure it is working to deliver leads profitability.

Our guarantee

We guarantee the performance of our Google Ads programs - it delivers leads or we don't get paid!

CASE STUDY

Physio & Pilates Practice -
PPC Google Ad Campaign

The Client

Our client is a physiotherapy and allied health clinic with multiple locations in South East Queensland.

They offer a wide range of services including physiotherapy, exercise rehabilitation, clinical pilates, massage therapy, and dry needling.

The Challenge

The client had been running PPC Google Ad campaigns since December 2024.

In a highly competitive industry their campaigns faced high cost-per-click bids (CPC), resulting in elevated cost per leads and low conversion rates.

The client wanted improved lead quality and a better ROI on their PPC Google Ad investment.

The Results

We took on the account in Jan 2025 and began an optimisation plan that focussed on refining prospect targeting, reducing their campaign costs, maximising conversions and improving lead quality.

Through a combination of tactics designed to improve local keyword targeting, bidding strategy and ad relevance we delivered:

265% increase in lead conversions (from a monthly average of 29 to 106)
a 65% decrease in average cost-per-click (CPC)
Improved conversion rates from 8.8% to 23%

Digital Marketing Not Working?
Let's Get That Fixed.

Free 60-min Strategy Session
(valued at $500)

What You'll Walk Away With:

A personalised review of your current marketing strategy
ROI and lead-gen performance insights
Clarity on what’s working, what’s wasting money, and what to fix
A lean, commercial marketing roadmap you can actually use
Honest answers to your biggest marketing questions

BOOK YOUR FREE SESSION

The 2X Value Promise

"20% Cheaper. Don't Pay Till The Campaign Profits"

We guarantee two things to our clients:

Our service will cost you 20% than your last agency
We won't charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.

No Fluff. No excuses. Just simple, commercial results.

Our Other Services

SEO

Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.

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Digital Advertising

Are you ready for the next phase of growth in your business? Moving into a new geography, expanding your target market or offering, or stepping up your growth ambition? Digital advertising can build your brand, engage your target market early in their purchase journey, and prime your business for long-term growth.

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Content Marketing

Content marketing is a cost-effective way to grow your brand, stay connected to your customers and increase organic (free!) traffic to your website. it It helps build trust, boosts your online visibility, and helps stay connected with clients, complementing your Google Ads and SEO strategies to deliver long-term growth.

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