Marketing Consultant Brisbane

Practical Marketing and AI Consulting to Support Your Next Phase of Growth.

When your marketing isn’t delivering what it should (or you’re unsure where to focus next) clear, experienced advice matters.

At Substrate, our consultants work with small to medium-sized businesses to diagnose marketing issues, prioritise opportunities, and design practical solutions that drive commercial results. Sometimes that’s a review and update of your strategy. Sometimes it’s hands-on guidance to help your existing activity work harder.

We also provide AI marketing consulting for businesses that want to apply AI sensibly, not chase trends. From assessing readiness and identifying genuinely valuable AI opportunities, through to training teams and implementing agentic AI systems, we help you adopt AI in ways that actually improve performance.

For businesses that need senior marketing leadership without the cost or commitment of a full-time executive, our Fractional CMO service provides experienced, commercially grounded direction aligned to your goals.

Google and Meta Certified

Google & Meta Certified

All of our team members are Certified for Google Search Ads and Meta Media Buying.

Digital Marketing Experts

14+ Years Experience

Experienced team delivering digital marketing and media solutions.

Substrate Media Client

$20m+ in Digital Media

Dozens of dedicated business owners have trusted our team to manage their digital marketing.

4.9 Star Rating

From 31 customer ratings over 14 years of dedicated service.

marketing

What is a Marketing Consultant?

A marketing consultant is a seasoned expert who helps businesses solve marketing challenges and accelerate growth. Drawing on deep industry experience and up-to-date knowledge of strategies and trends, they assess your current efforts, uncover opportunities, and design solutions tailored to your commercial goals.
The right consultant doesn’t just advise — they drive measurable improvements in lead generation, brand visibility, and revenue growth.
financial cmo

What is a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) or Head of Marketing (HoM) is a senior marketing leader who partners with your business on a part-time or project basis to provide strategic direction and leadership.
They bring executive-level expertise to build and manage marketing strategies that drive real growth — helping you scale faster, improve ROI, and gain the advantage of seasoned leadership without the overhead of a full-time hire.
With a Fractional CMO, you get the insights, experience, and accountability of a true marketing executive — exactly when and where your business needs it.

What Can Our Marketing Consultants Do For You?

Brand & Marketing Strategy

We help you define your target market, position your brand, and create marketing strategies and plans that drive commercial growth — supported by the right capabilities.

Marketing Team Design & Set-up

We help you design and structure your marketing team, identify the skills you need, and support recruitment and onboarding to build a high-performance function.

AI Solutions

We help you assess AI readiness, identify opportunities, design and build agentic AI solutions, and integrate AI into your marketing systems — giving your business a smarter, faster competitive edge.

Agency Selection

We help you determine the agency support you need, run selection processes, and review or optimise your existing agency relationships to improve performance and value.

Data & Performance Management

We help you establish robust marketing data, insights, and reporting — from brand tracking to channel performance and ROI — so you can make smarter, faster decisions.

Marketing Technology Selection

We help you identify the right marketing technology for your business, manage selection processes, and optimise your existing tech stack to ensure maximum efficiency and value.

The New AI Frontier: More Efficient Growth for SMBs.

AI isn’t the future of marketing, it’s already here, reshaping how businesses find, engage, and serve customers. For small and medium-sized businesses, AI offers a rare competitive advantage: the ability to unlock enterprise-level capabilities, without enterprise-level budgets.

At Substrate, we don’t just talk about AI. We help service-based SMBs understand it, implement it, and lead with it, safely, strategically, and profitably.

What AI Can Do for Your Business

  • Automate Repetitive Marketing Tasks — from content creation to client follow-ups.
  • Personalise Customer Journeys at Scale — with messaging that adapts to each user.
  • Predict and Respond to Market Shifts Faster — with real-time data analysis.
  • Cut Operational Costs — while improving marketing effectiveness.
  • Deploy Bespoke Agentic AI Systems — that drive leads, nurture prospects, and support client relationships autonomously.
AI isn’t about replacing parts of your business. It’s about making it Sharper, Faster, and Stronger.

How Substrate Media Can Help

substrate media

Our AI consulting services are built for commercial outcomes, not experimentation.

We help businesses assess AI readiness, identify high-value opportunities, and design practical, scalable AI solutions.
Whether you’re looking for initial AI training, strategic advice, agentic AI solution development, or full implementation support, we tailor the solution to your goals, your team, and your budget.
With Substrate, you don’t just adapt to AI. You use it to win.

Want to See Where AI Can Take Your Business?

Download The Free Guide!

Download our free guide, AI + Small Business Marketing: What You Need to Know — a practical, no-fluff overview of how AI is transforming marketing for small businesses, and how you can start capturing the advantage.

What's Inside:

• Practical AI use cases for SMBs

• Step-by-step readiness checklist

• How to future-proof your marketing.

Some of our valued clients

4U skin & laser
Decking client logo
Insurance broker client logo
Social God logo
Social God logo
COASTAL
Pomona medial centre logo
plumber logo

Frequently Asked Questions- FAQ’s

What does a marketing consultant actually do?
A marketing consultant provides expert advice and hands-on help to grow your business. At Substrate, we combine strategy, data, and execution planning to give you the best recommendations and a detailed plan to market your business.

Agencies typically sell you services. Consultants help you decide what to do, why, and how to get better ROI. We’re your commercial co-pilot, not just a supplier. Yes, we can also deliver most of the services you’d need for your digital marketing, but as marketing consultants we were an independent hat so you get advice that’s truely fit for your business.

We specialise in small to medium-sized service businesses, especially in trades, healthcare and financial services, who need clear, commercial advice without the big-agency price tag. However our consultants have also worked with large corporate brands as well, so we are well placed to tackle any marketing challenge.

Absolutely. We often work alongside in-house teams or external providers to sharpen strategy, improve performance, and make sure everyone’s pulling in the same direction. conversions and much more. We also provide insights into how your marketing campaigns are performing against industry benchmarks and competitors. 

Expect clear strategy, better ROI, stronger messaging, and a plan that aligns your marketing with business goals, not a pile of generic templates or vague advice.

Our consulting packages start from $750/month. Every engagement is tailored, no bloated retainers, just real commercial value based on your goals, and a clear understanding of exactly what you get for your fee.

Both. You can start with a focused session to solve a pressing challenge or engage us as a Fractional CMO for deeper, ongoing impact.

We’re not career consultants or agency careerists. We’ve run marketing teams, scaled service businesses, and been in the trenches. That means practical advice, honest answers, and strategies that actually work in the real world.

Our Other Services

Google Ads

Google Ads

Looking for more high-quality leads? Google Ads, also known as pay-per-click (PPC), uses paid advertisements to appear at the top of Google search engine results pages. It can be one the fastest and most profitable ways to generate new clients for your business.​

Social media advertising

Social Media Advertising

Are you ready to drive more efficient growth in your business? Reaching new audiences, shaping demand, or increasing lead volume? Social media advertising helps you reach the right people earlier in their decision journey, build intent, and convert attention into qualified leads that support sustainable growth.

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Content Marketing

Content marketing is a cost-effective way to grow your brand, stay connected to your customers and increase organic (free!) traffic to your website. it It helps build trust, boosts your online visibility, and helps stay connected with clients, complementing your Google Ads and SEO strategies to deliver long-term growth.

The 2X Value Promise

20% Cheaper. Don't Pay Till The Campaign Profits

We guarantee two things to our clients:

  1. Our service will be at least 20% cheaper than your last agency.
  2. We won’t charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.

No Fluff. No excuses. Just simple, commercial results.

2X value

Blogs/ News

Digital Marketing Not Working?

Let's Get That Fixed.

Free 60-min Strategy Session (valued at $500)

What You'll Walk Away With:

  • A personalised review of your current marketing strategy
  • ROI and lead-gen performance insights
  • Clarity on what’s working, what’s wasting money, and what to fix
  • A lean, commercial marketing roadmap you can actually use
  • Honest answers to your biggest marketing questions
Tradie reviewing digital marketing performance
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