Law Firm PPC Turnaround
February 2, 2026
How disciplined optimisation doubled lead volume and cut acquisition costs in a competitive legal market. The Client Our client is
Substrate Media
Your Trusted Partner
At Substrate Media, we help small to mid-sized service and trade-related businesses – including professional services, trades, and building material suppliers – grow with clear, cost-effective digital marketing that works.
We’re not your typical agency. We focus on proven tactics, sensible budgets, and clear results, without the high-spec production, inflated retainers, or complexity that small to mid-sized businesses rarely need. It’s practical digital marketing that makes sense for growing businesses.
14+ years
Experience delivering digital marketing and media solutions
$20m+
Expertly managed PPC Google Ads that drive traffic, leads, and sales.
4.9 Rating
Trusted by 31 customers, proving our quality and reliability.
Free 60-min Planning Session
(worth $500)
- Digital marketing not performing?
- Business not growing?
- Agency giving you excuses?
Let's figure out why.
Get expert insight, uncover hidden opportunities, and walk away with a free plan. No jargon, no fluff, no pressure.
Some of our valued clients
How can we help your business?
We specialise in providing digital marketing solutions to help businesses grow.
02
Search Engine Optimization (SEO)
Improve the visibility of your business’s website and generate long-term profitable customer growth.
03
Social Media Ads
Invest in your future growth by building your brand and taking your business to a broader market.
04
Content Marketing
Showcase your expertise, build your brand, and engage your clients with compelling content.
Case Studies
This is what effective digital marketing looks like for small-mid sized businesses.
Our case studies show how disciplined strategy, lean structure, and honest execution deliver real commercial outcomes for growing businesses.
Trade Materials Supplier:
2X
ROI Improvement
2X
Growth in Leads
When Half Price Timber & Decking engaged Substrate Media, their digital campaigns weren’t failing because of budget or demand, they were underperforming due to structural issues.
By rebuilding the foundations across Google Search and Meta performance shifted from noisy and low-value to measurable and highly profitable.
This case study breaks down how simplifying structure, restoring visibility, and focusing on fundamentals delivered immediate efficiency gains and sustainable lead growth without increasing spend.
Physio & Pilates Clinic:
+265%
Lead Generation
-65%
Cost per Click
This physiotherapy and clinical Pilates practice was investing consistently in Google Ads but results were underwhelming in a competitive local market.
By rebuilding the account around high-intent, location-specific search terms, tightening bid strategies, and aligning ad messaging to real patient needs, performance shifted quickly. Conversion rates more than doubled, cost per click fell sharply, and lead volume increased without increasing spend.
This case study shows how disciplined optimisation and strong foundations (not bigger budgets) can turn Google Ads into a reliable growth channel for allied health practices.
Law Firm: Workplace Injury & Medical Negligence
2.5X
Lead Growth
-43%
Cost per Click
This specialist law firm had been investing in Google Ads for years, but performance had plateaued. High CPCs, inefficient bidding, and low conversion efficiency were limiting growth despite consistent spend.
By rebuilding the account around high-intent legal searches, tightening bidding strategies, and aligning ad messaging to real client priorities, performance shifted quickly. Lead volume doubled while acquisition costs fell, without increasing budget.
This case study shows how disciplined structure and optimisation (not bigger spend) can turn PPC into a predictable growth channel for professional services firms.
Why Choose Substrate Media?
There are a lot of digital agencies out there promising the same thing. Here’s what sets us apart:
Simple Solutions, Real Results
We cut through the jargon and focus on straight forward strategies that deliver measurable outcomes.
Experienced Team
Our team has 14+ years of experience delivering digital marketing campaigns for businesses of all shapes and sizes.
No lock-in contracts
This is simple - we want you to choose to keep working with us because we're getting you results, not because a contract says so.
Outstanding value
Our distinctive business model ensures you get the right marketing advice and solutions at an affordable price.
Solutions for all budgets
We develop solutions for businesses of all shapes and sizes. We're passionate about helping small-mid sized businesses grow.
Local agency
We're a local Brisbane agency. Get in touch anytime for a casual chat about where your business is heading.
The 2X Value Promise
20% Cheaper. Don't Pay Till The Campaign Profits
We guarantee two things to our clients:
- Our service will be at least 20% cheaper than your last agency
- We won’t charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.
No Fluff. No excuses. Just simple, commercial results.
What your Marketing Agency isn’t telling you...
And why its costing you thousands?
Most agencies still sell bloated, outdated service, while hiding behind buzzwords and overcharging for work that’s now automated.
No fluff. No filler. This 8-minute read could save your business $000s and finally get you on a sustainable growth path. What you’ll learn:
The secret about SEO no one tells you (and how most agencies milk it for years)
Why “full-service” marketing is usually code for “full overhead
The 4 ROI questions every agency should be able to answer — but most can’t
How AI is quietly cutting agency costs… and how to make sure you benefit, not them
A simple 3-part model to run leaner, smarter, results-focused campaigns
What real commercial marketing looks like (hint: it’s not a 20-page report full of graphs)
No spam. No sales pressure. Just the guide. 😉
FAQ’s: Ask Away. We're an open book.
Quick answers to the stuff businesses usually ask us about.
How does Substrate Media report on results?
We focus on commercial outcomes, not vanity metrics.
That means leads, cost per lead, revenue contribution, and ROI… not just impressions or clicks.
Our reporting is clear, consistent, and tied to business goals. If something isn’t working, we’ll tell you early and adjust. No smoke, no mirrors, no inflated dashboards.
How much do your services cost?
We don’t offer one-size-fits-all packages. Pricing depends on:
- the channel mix (Google Ads, SEO, Meta, etc.)
- the competitiveness of your market
- how quickly you want results
- the level of strategy and execution required
What we don’t do is lock clients into bloated retainers or unnecessary services. We scope work to what will actually move the needle and what meets you objective and then we price it accordingly.
Why hire Substrate Media instead of doing marketing in-house or yourself?
Many of our clients have tried doing it themselves (or hired juniors internally) before coming to us.
We bring:
-
senior-level strategy
-
hands-on execution
-
hard-won experience across competitive industries
-
and a bias toward what actually works commercially
If you want to learn marketing as a hobby, DIY makes sense.
If you want predictable lead flow and ROI, engaging specialists is usually the best option.
Do you only work with Brisbane businesses?
No, but we’re deeply experienced in Australian small to mid-sized service and trade-related businesses, particularly in Queensland.
We work with clients across Brisbane, the Gold Coast, Sunshine Coast, and beyond. What matters more than geography is:
your business model
your margins
your appetite for growth
and your willingness to act on good advice
Are you a full-service marketing agency?
No, and that’s deliberate.
“Full-service” often means high overheads, generalists, and bloated retainers.
We focus on the channels and strategies that directly drive demand: paid media, SEO, content, and strategic advice.
If something falls outside our core expertise, we’ll say so and recommend a better option.
What types of businesses do you work best with?
We do our best work with:
-
small to mid-sized service businesses
-
professional services, healthcare, trades, and trade-related suppliers
-
owners who care about ROI, not marketing buzzwords
If you’re looking for viral content, influencer campaigns, or flashy branding exercises, we’re probably not the right fit, and that’s okay.
What’s the first step if I want to work with you?
It starts with a simple conversation.
We’ll look at:
your current performance
where leads and revenue are (or aren’t) coming from
what’s realistically achievable in your market
From there, we’ll tell you honestly whether we can help, and what we’d recommend if we can.
Blogs/ News
Physio & Pilates Clinic — Google Ads Turnaround
February 2, 2026
How clearer targeting and smarter optimisation unlocked major growth in a competitive PPC landscape The Client Our client is a
Half Price Timber & Decking Case Study
January 21, 2026
Why Digital Campaigns Underperform — Lessons From Fixing a Fragmented Ad Account If you’ve ever looked at your digital marketing
Digital Marketing Not Working?
Let's Get That Fixed.
Free 60-min Strategy Session (valued at $500)
What You'll Walk Away With:
- A personalised review of your current marketing strategy
- ROI and lead-gen performance insights
- Clarity on what’s working, what’s wasting money, and what to fix
- A lean, commercial marketing roadmap you can actually use
- Honest answers to your biggest marketing questions
