What is content marketing and how does it help service businesses?

Content marketing uses articles, guides, emails, and downloads to attract, educate, and convert prospects. For service businesses, it builds authority and trust—especially for high-consideration decisions.

What types of content do you create?

We produce blog articles, SEO landing pages, lead magnets (like checklists or guides), email nurture sequences, and high-value evergreen content—built to drive leads, not just traffic.

How long does it take to see results from content marketing?

SEO content can start showing impact in 4–6 weeks, but deeper value builds over 3–6 months. Email nurture and lead magnets can drive results even faster with the right hooks and offers.

What makes Substrate’s content marketing different from other agencies?

No filler, no fluff. We create content designed to convert—built from real customer pain points, keyword data, and strategic lead generation goals. No interns writing blog filler.

Can content marketing help with SEO?

Absolutely. High-quality, keyword-optimised content is one of the best ways to rank on Google. We combine technical SEO with smart, readable content that performs.

Do you write the content or do I need to supply it?

We handle the research, writing, editing, and SEO—based on your industry, offer, and voice. You stay in control of direction without doing the heavy lifting.

How do lead magnets work in a content marketing strategy?

Lead magnets (e.g. downloadable guides) convert anonymous website visitors into email leads. We use them to build your list and start nurture campaigns that drive warm sales conversations.

What’s the cost of content marketing for a small business?

Most clients invest $750–$2,000/month depending on volume and scope. Our approach is modular and lean—we focus on outputs that directly grow your business.

Content Marketing Agency Brisbane

Content That Builds Trust, Authority, and Demand.

Content marketing is one of the most powerful ways to build trust, authority, and visibility for your business — but only when it’s done strategically.

At Substrate, we design content strategies that align directly with your business goals — creating valuable, relevant content that attracts the right audience, builds meaningful engagement, and drives real growth over time.

Whether you’re looking to strengthen your brand, generate more qualified leads, or position yourself as a market leader, our content marketing programs turn expertise into impact.

Get growing today!

Why is content marketing important?

Builds Trust & Authority

Creating and sharing high-quality, relevant content positions your business as a true expert in your field. When potential clients see you consistently delivering value, they’re more likely to trust you — and choose you over competitors.

Drives Website Traffic and Improves SEO

Search engines favour websites that regularly publish fresh, valuable content. A smart content strategy not only improves your rankings for key searches, but also brings more qualified visitors to your site — creating more opportunities for leads and sales.

Engages and Nurtures Existing Customers

Content marketing keeps you top-of-mind with your current clients by delivering insights, updates, and inspiration that matter to them. By staying visible and valuable, you increase client loyalty, referrals, and lifetime value.

How We Can Help With Your Content Marketing.

Content strategy

We develop content strategies that define what content best promotes your business and engages your target customers, and how to get it in front of them.

Client engagement

We can develop and deliver a content program aimed at keeping your customer informed and engaged. We can help whether it's a regular newsletter, a promotional program, or part of a marketing automation program.

Content development

We can design, develop and distribute your content whether it's text, imagery, or video. You can use us to deliver a one-off series of articles or a long term content calendar.

Bespoke communication

We can help craft a tailored client communication and engagement program for significant one-off business events e.g. office move, rebranding, merger.

Social content

We can develop and deliver stand-alone content programs for all the major social channels including LinkedIn, X, Instagram and Facebook.

Reporting and optimisation

Whatever content marketing program you're running, we will provide comprehensive performance reporting and optimisation recommendations.

How much should a small business spend on Google Ads each month?

Most small businesses in Brisbane spend between $500–$3,000/month. At Substrate, we help you find the right budget for your goals and only scale what’s working.
What’s the difference between Google Search Ads and Google Display Ads?

Search Ads show up when someone types in keywords like “Brisbane insurance broker.” Display Ads appear across websites your target audience browses. We help you choose what actually drives leads.
How quickly will I see results from Google Ads?

You can start seeing leads in as little as a few days, but true performance builds over 2–4 weeks as we refine targeting, copy, and bidding strategies.
What makes your approach to Google Ads different from other agencies?

We cut out the overhead and focus on getting you results. No bloated retainers or meaningless reports, just high-performing campaigns managed by experts with a commercial focus.
Do you guarantee results from your Google Ads service?

Yes. We offer performance-based pricing so you don’t pay until you get results. That’s how confident we are in our work.
Can Google Ads work for service businesses in niche industries?

Absolutely. We’ve delivered strong ROI for financial planners, health clinics, consultants, and more. Niche industries can deliver especially good ROI where intent signals are high, conversion rates are good and there is relatively low competition.
Why are my current Google Ads not working?

Common reasons include poor targeting, bad landing pages, or agency neglect. We audit and fix campaigns to unlock actual performance.
Is Google Ads better than SEO for my business?

Google Ads delivers faster results, ideal for short term lead generation. SEO is a long-term investment but usually delivers a better ROI. The best strategy often combines both, our team can help you balance them for the best overall performance.

Digital Marketing Not Working?
Let's Get That Fixed.

Free 60-min Strategy Session
(valued at $500)

What You'll Walk Away With:

A personalised review of your current marketing strategy
ROI and lead-gen performance insights
Clarity on what’s working, what’s wasting money, and what to fix
A lean, commercial marketing roadmap you can actually use
Honest answers to your biggest marketing questions

BOOK YOUR FREE SESSION

The 2X Value Promise

"20% Cheaper. Don't Pay Till The Campaign Profits"

We guarantee two things to our clients:

Our service will cost you 20% than your last agency
We won't charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.

No Fluff. No excuses. Just simple, commercial results.

Our Other Services

SEO

Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.

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Google Ads

Looking for more high-quality leads? Google Ads, also known as pay-per-click (PPC), uses paid advertisements to appear at the top of Google search engine results pages. It can be one the fastest and most profitable ways to generate new clients for your business.

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Digital Advertising

Are you ready for the next phase of growth in your business? Moving into a new geography, expanding your target market or offering, or stepping up your growth ambition? Digital advertising can build your brand, engage your target market early in their purchase journey, and prime your business for long-term growth.

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