Content Marketing Agency Brisbane
Content That Builds Trust, Authority, and Demand.
Content marketing is one of the most powerful ways to build trust, authority, and visibility for your business but only when it’s done strategically.
At Substrate, we design content strategies that align directly with your business goals, creating valuable, relevant content that attracts the right audience, builds meaningful engagement, and drives real growth over time.
Google & Meta Certified
All of our team members are Certified for Google Search Ads and Meta Media Buying.
14+ Years Experience
Experienced team delivering digital marketing and media solutions.
$20m+ in Digital Media
Dozens of dedicated business owners have trusted our team to manage their digital marketing.
4.9 Star Rating
From 31 customer ratings over 14 years of dedicated service.
Builds Trust & Authority
Why is content marketing important?
Creating and sharing high-quality, relevant content positions your business as a true expert in your field. When potential clients see you consistently delivering value, they’re more likely to trust you, and choose you over competitors.
Drives Website Traffic and Improves SEO
Search engines favour websites that regularly publish fresh, valuable content. A smart content strategy not only improves your rankings for key searches, but also brings more qualified visitors to your site, creating more opportunities for leads and sales.
Engages and Nurtures Existing Customers
What's included in our SEO service?
Content Strategy
We develop content strategies that define what content best promotes your business and engages your target customers, and how to get it in front of them.
Content Development
We can design, develop and distribute your content whether it's text, imagery, or video. You can use us to deliver a one-off series of articles or a long term content calendar.
Social Media Content
We can develop and deliver stand-alone content programs for all the major social channels including LinkedIn, X, Instagram and Facebook.
Client Engagement
We can develop and deliver a content program aimed at keeping your customer informed and engaged. We can help whether it's a regular newsletter, a promotional program, or part of a marketing automation program.
Bespoke Communication
We can help craft a tailored client communication and engagement program for significant one-off business events e.g. office move, rebranding, merger.
Reporting and Optimisation
Whatever content marketing program you're running, we will provide comprehensive performance reporting and optimisation recommendations.
Some of our valued clients
Frequently Asked Questions- FAQ’s
What is content marketing and how does it help service businesses?
What types of content do you create?
We produce blog articles, SEO landing pages, lead magnets (like checklists or guides), email nurture sequences, short video, and high-value evergreen content, built to drive leads, not just traffic.
How long does it take to see results from content marketing?
SEO content can start showing impact in 4–6 weeks, but deeper value builds over 3–6 months. Email nurture and lead magnets can drive results even faster with the right hooks and offers.
What makes Substrate’s content marketing different from other agencies?
No filler, no fluff. We create content designed to convert, built from real customer pain points, keyword data, and strategic lead generation goals. No interns writing blog filler.
Can content marketing help with SEO?
Absolutely. High-quality, keyword-optimised content is one of the best ways to rank on Google. We combine technical SEO with smart, readable content that performs.
Do you write the content or do I need to supply it?
We handle the research, writing, editing, and SEO based on your industry, offer, and voice. You stay in control of direction without doing the heavy lifting.
How do lead magnets work in a content marketing strategy?
Lead magnets (e.g. downloadable guides, quizzes) convert anonymous website visitors into email leads. We use them to build your list and start nurture campaigns that drive warm sales conversations.
What’s the cost of content marketing for a small business?
Most clients invest $750–$2,000/month depending on volume and scope. Our approach is modular and lean. We focus on outputs that directly grow your business.
Our Other Services
Google Ads
Looking for more high-quality leads? Google Ads, also known as pay-per-click (PPC), uses paid advertisements to appear at the top of Google search engine results pages. It can be one the fastest and most profitable ways to generate new clients for your business.
Social Media Advertising
Are you ready to drive more efficient growth in your business? Reaching new audiences, shaping demand, or increasing lead volume? Social media advertising helps you reach the right people earlier in their decision journey, build intent, and convert attention into qualified leads that support sustainable growth.
SEO
Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.
The 2X Value Promise
20% Cheaper. Don't Pay Till The Campaign Profits
We guarantee two things to our clients:
- Our service will be at least 20% cheaper than your last agency.
- We won’t charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.
No Fluff. No excuses. Just simple, commercial results.
Blogs/ News
Digital Advertising in 2026: What Actually Works for Small and Mid-Sized Businesses
Digital advertising hasn’t been reinvented in 2026. Google Ads still drives high-intent traffic. Meta still distributes attention at scale. What
Local SEO for Brisbane Service Businesses: What Actually Works in 2026
Local SEO gets talked about like it’s a technical discipline. In 2026, it’s not. For Brisbane service businesses, local SEO is about one thing: when someone
Law Firm PPC Turnaround
How disciplined optimisation doubled lead volume and cut acquisition costs in a competitive legal market. The Client Our client is
Digital Marketing Not Working?
Let's Get That Fixed.
Free 60-min Strategy Session (valued at $500)
What You'll Walk Away With:
- A personalised review of your current marketing strategy
- ROI and lead-gen performance insights
- Clarity on what’s working, what’s wasting money, and what to fix
- A lean, commercial marketing roadmap you can actually use
- Honest answers to your biggest marketing questions
