Digital Advertising Agency Brisbane
Digital Advertising That Builds Demand and Fuels Growth.
If you're entering new markets, expanding your service offering, or simply ready to scale — digital advertising is how you get there faster.
At Substrate, we design and deliver high-impact advertising campaigns across Google Display, remarketing, and social media. These channels help your brand show up where your audience already is — building awareness, trust, and engagement before they’re even ready to buy.
Our campaigns are tailored to your goals, budget, and market — delivering the right message, on the right platform, at the right time. Whether you're focused on brand building, re-engaging past visitors, or reaching new audiences, we’ll help you make every impression count.
Digital Display Advertising
Digital display advertising uses eye-catching banner ads, images, and videos to put your brand in front of potential customers across millions of websites and apps — including placements within the Google Display Network.
It’s ideal for building brand awareness, reaching broad or niche audiences, and staying top-of-mind throughout the buying journey. With smart targeting based on demographics, interests, and online behaviour, display ads help increase visibility, generate leads, and establish trust — long before a customer is ready to take action.
Remarketing
Remarketing targets people who’ve already visited your website but haven’t yet taken the next step — whether that’s making an enquiry, booking an appointment, or downloading a lead magnet.
By serving tailored ads across platforms like the Google Display Network and social media, remarketing keeps your business top-of-mind and nudges potential clients back into action. It’s one of the most cost-effective ways to increase conversions, maximise your ad spend, and turn missed opportunities into new business.
Social Media Advertising
Social media advertising uses platforms like Facebook, Instagram, and LinkedIn to deliver highly targeted messages to specific audiences — based on their interests, behaviours, demographics, and more.
It’s ideal for reaching niche markets, driving immediate action, and building deeper connections with your ideal clients. Whether you’re promoting an offer, launching a new service, or growing brand awareness, social ads can increase engagement, boost conversions, and strengthen long-term loyalty.
At Substrate, we make sure every ad works harder — by aligning creative, targeting, and strategy with your business goals.
What's in Our Digital Advertising Service?
Strategy
We begin by understanding your business goals, target audience, and competitors. We create a tailored digital advertising strategy that meets your business objectives, and addressed your target audience and competition.
Platform management & execution
We handle all the technical aspects of campaign setup and management. This includes configuring ad settings, managing budgets, and launching campaigns across the most effective channels.
Audience research & targeting
We identify the demographics, interests, and behaviours of your ideal customers. This allows us to create highly targeted campaigns that reach the right people at the right time, delivering the highest ROI.
Optimisation
We closely monitor the performance of your campaigns, analyzing key metrics such as clicks, conversions, and impressions. Using data-driven insights, we optimize targeting, creative assets, and ad spend to maximize results.
Campaign set-up & creative
We design and set up your ad campaigns, including compelling visuals, engaging copy, and optimized placements. Our campaigns are built to drive clicks, conversions, and engagement.
Reporting & insights
We provide detailed performance reporting metrics regularly through the campaign You’ll receive clear, actionable insights into what worked, what didn’t, and how we plan to improve moving forward.
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How much should a small business spend on Google Ads each month?Most small businesses in Brisbane spend between $500–$3,000/month. At Substrate, we help you find the right budget for your goals and only scale what’s working.
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What’s the difference between Google Search Ads and Google Display Ads?Search Ads show up when someone types in keywords like “Brisbane insurance broker.” Display Ads appear across websites your target audience browses. We help you choose what actually drives leads.
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How quickly will I see results from Google Ads?You can start seeing leads in as little as a few days, but true performance builds over 2–4 weeks as we refine targeting, copy, and bidding strategies.
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What makes your approach to Google Ads different from other agencies?We cut out the overhead and focus on getting you results. No bloated retainers or meaningless reports, just high-performing campaigns managed by experts with a commercial focus.
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Do you guarantee results from your Google Ads service?Yes. We offer performance-based pricing so you don’t pay until you get results. That’s how confident we are in our work.
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Can Google Ads work for service businesses in niche industries?Absolutely. We’ve delivered strong ROI for financial planners, health clinics, consultants, and more. Niche industries can deliver especially good ROI where intent signals are high, conversion rates are good and there is relatively low competition.
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Why are my current Google Ads not working?Common reasons include poor targeting, bad landing pages, or agency neglect. We audit and fix campaigns to unlock actual performance.
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Is Google Ads better than SEO for my business?Google Ads delivers faster results, ideal for short term lead generation. SEO is a long-term investment but usually delivers a better ROI. The best strategy often combines both, our team can help you balance them for the best overall performance.
Digital Marketing Not Working?
Let's Get That Fixed.
Free 60-min Strategy Session
(valued at $500)
What You'll Walk Away With:
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A personalised review of your current marketing strategy
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ROI and lead-gen performance insights
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Clarity on what’s working, what’s wasting money, and what to fix
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A lean, commercial marketing roadmap you can actually use
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Honest answers to your biggest marketing questions
The 2X Value Promise
"20% Cheaper. Don't Pay Till The Campaign Profits"
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We guarantee two things to our clients:
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Our service will cost you 20% than your last agency
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We won't charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.
No Fluff. No excuses. Just simple, commercial results.
Our Other Services
SEO
Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.
Content Marketing
Content marketing is a cost-effective way to grow your brand, stay connected to your customers and increase organic (free!) traffic to your website. it It helps build trust, boosts your online visibility, and helps stay connected with clients, complementing your Google Ads and SEO strategies to deliver long-term growth.
Not sure where to start?
Got a thorny marketing challenge?
At Substrate we can provide tailored marketing advice and consulting services for complex marketing problems. So if you need a brand strategy, are assessing new marketing technology, need a new marketing plan, or any other prickly marketing question, we can help.
News & insights
No fluff, just proven digital marketing strategies that work for small and medium sized businesses.
Identify common signs of digital marketing scams and protect your business from fraudulent practices.
Wondering whether Google Ads for SEO is best for your business? Let us explain how to make a choice.