Substrate Media
Brisbane HealthcarePPC Google Ad Agency
Looking for high-quality leads to grow your practice?
We specialise in tailored PPC Google Ad campaigns for small-medium sized healthcare practices including dentists, physiotherapists, psychologists and counsellors, optometrists, and occupational therapists.
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14+ years
Experience delivering digital marketing and PPC Google Ad solutions
$20m+
PPC Google Ads managed
31 customer reviews
Why choose Substrate Media?
There are a lot of digital agencies out there promising the same thing. Here's what sets us apart:
Simple solutions, real results
We cut through the jargon and focus on straight forward strategies that deliver measurable outcomes.
Outstanding value
Our distinctive business model ensures you get the right marketing advice and solutions at an affordable price.
Experienced team
Our team has 14+ years of experience delivering digital marketing campaigns for businesses of all shapes and sizes.
Solutions for all budgets
We develop solutions for businesses of all shapes and sizes. We're passionate about helping small-medium sized businesses grow.
No lock-in contracts
This is simple - we want you to choose to keep working with us because we're getting you results, not because a contract says so.
Local agency
We're a local Brisbane agency. Get in touch anytime for a casual chat about where your business is heading.
CASE STUDY
Physio & Pilates Practice -
PPC Google Ad Campaign
The Client
Our client is a physiotherapy and allied health clinic with multiple locations in South East Queensland.
They offer a wide range of services including physiotherapy, exercise rehabilitation, clinical pilates, massage therapy, and dry needling.
The Challenge
The client had been running PPC Google Ad campaigns since December 2024.
In a highly competitive industry their campaigns faced high cost-per-click bids (CPC), resulting in elevated cost per leads and low conversion rates.
The client wanted improved lead quality and a better ROI on their PPC Google Ad investment.
The Results
We took on the account in Jan 2025 and began an optimisation plan that focussed on refining prospect targeting, reducing their campaign costs, maximising conversions and improving lead quality.
Through a combination of tactics designed to improve local keyword targeting, bidding strategy and ad relevance we delivered:
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265% increase in lead conversions (from a monthly average of 29 to 106)
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a 65% decrease in average cost-per-click (CPC)
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Improved conversion rates from 8.8% to 23%