Substrate Media

What Should Google Ads Really Cost in Your Industry?

Download the free 2025 Google Ads Budget Guide built for Brisbane service businesses.

Get clear, local benchmarks on what to spend — and what ROI to expect.

Stop Guessing. Start Planning with Confidence.

Whether you're running Google Ads now or just exploring it, knowing what to spend (and what to expect) is critical.

This guide gives you the straight answers most agencies avoid:

Real cost-per-click (CPC) and cos-per-lead (CPL) ranges for 20+ Brisbane industries
Monthly budget benchmarks (for 50, 100, 200+ leads)
What most agencies actually charge — and what's included
How to calculate ROI the right way for your business

It’s not a pitch. It’s a practical tool to help you avoid wasted spend and make smarter decisions with your marketing dollars.

Here’s What You’ll Learn Inside

This isn’t fluff. It’s a clear, commercial framework to help you make better decisions.

Real Cost Benchmarks. See actual CPC and CPL ranges for healthcare, finance, legal, and trades based on Brisbane data.

Agency Pricing Explained. Know what you’re paying for (and what you’re not). Avoid bloated retainers and hidden fee traps.

ROI Done Properly. Learn how to calculate ROI based on your margin and sales funnel not generic formulas.

Built for Service-Based Businesses in Brisbane

At Substrate Media, we work differently. We specialise in helping local service businesses get better results without overpaying or getting locked into underperforming agency contracts.

We created this guide because too many good businesses are getting burned by vague advice, inflated CPCs, and poor transparency.

This guide reflects how we work:

✅ Straightforward
✅ ROI-focused
✅ No jargon, no BS

Substrate Media

Real Results. Honest Advice. Zero Nonsense.

Not all digital marketing agencies are created equal. At Substrate Media, we set ourselves apart by focusing on what truly matters—helping small and medium-sized businesses grow without unnecessary complexity or inflated costs.

Here’s why businesses like yours choose us:

Honesty First: No hidden fees, no misleading metrics—just transparent marketing solutions that work.
Integrity is Non-Negotiable: We prioritize ethical marketing practices that build long-term success.
Simple Solutions, Real Results: We cut through the fluff and focus on marketing strategies that actually drive growth.
Cost-Effective Strategies: With our distinctive 'on-demand' business model, we keep your costs low without compromising on quality.

14+ years

Experience delivering digital marketing and media solutions

$20m+

PPC Google Ads managed

average rating is 4.9 out of 5

31 customer reviews

The 2X Value Promise

"Cheaper Than Your Last Agency. Don't Pay Till The Campaign Profits"

We guarantee two things to our clients:

Our service will cost you less than your last agency
We won't charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.

No Fluff. No excuses. Just simple, commercial results.